Press & Media
Everything you need to write about Formai. Logos, screenshots, and background in one place.
Press enquiries: hello@getformai.com - we aim to respond within 2 business days.
About Formai
Formai is an AI-powered strength and Hyrox training app for iOS. It builds personalised training programmes and adapts every session to the athlete's logged performance, so load, volume, and conditioning targets update automatically based on what they actually did.
Formai is built for Hyrox competitors preparing for races, strength athletes pursuing progressive overload, and anyone who wants a coach-quality programme without hiring a coach. The app combines race-prep conditioning, structured strength work, and practical progression logic in one place.
The programme engine is rules-based and grounded in periodisation principles, so athletes can see why loads change instead of trusting a black box. Formai launched on iOS in 2026 with a 14-day free trial and no credit card requirement.
Key facts
- PlatformiOS (App Store)
- Free trial14 days, full access, no card required
- Target athleteHyrox competitors and strength athletes
- SubscriptionMonthly and annual plans
- Founded2026
- HQUnited Kingdom
Downloadable brand assets
Brand guidelines
| Brand element | Usage |
|---|---|
| #0F172A | Primary background (dark navy) |
| #22D3EE | Primary accent (cyan) |
| #F1F5F9 | Primary text (off-white) |
| System sans-serif | Typeface (iOS San Francisco / system-ui) |
- Use the wordmark on a dark background
- Use the SVG icon at any size
- Modify the logo colours
- Place the wordmark on a light or busy background
- Use the logo without clear space (minimum 16px padding around the mark)